I happened across the tribute act talent show 'The One and Only' this evening (Saturday night TV just keeps on getting better and better doesn't it?).
If you've not seen it, it's the usual X-Factor format, they all do a turn and at the end of the night, after they wrung as much anxiety out of the contestants and got as many phone votes as possible, someone's booted off.
The prize for the winner is a run in a Las Vegas club of some sort.
One of the contestants is a Robbie Williams (pictured) tribute. I'm pretty sure Robbie's not that big in the US. So if he wins the Vegas gig, who's going to go and see him?